P Posted by Sandra on June 28 2017 0 Comments Danny Jones, Dougie Poynter, McFLY, News, Photo gallery update

You can read below an interview that Danny did not long ago with FWord Magazine and also you can see the pics of the photoshoot in our gallery. And casualty or not Dougie appears on the printed edition of the same magazine this month so if you want to read his interview you can buy the magazine HERE



He is one of four members of one of the most successful bands of our generation, and with a creative record that speaks volumes, Danny Jones is becoming a symbol of what music should really be about. From the success with his band McFly, Jones has become a music producer desired by many, he not only wrote, co-wrote and produced some of McFly’s biggest hits – some of which are played on the radio to this date – but worked with One Direction composing and producing their last album together and has influenced several other artists of our times. Danny’s experience and skills have now landed him at the judging panel of The Voice Kids, on ITV, an endeavor he sees as a great platform to showcase and support young talents.

Danny’s passion for music dates from his early years when his mother got him music lessons due to his great and undeniable interest in music. He learned by doing it, spending countless hours practicing and trying out styles and beats. One thing that is clear, is that Danny Jones is not only a skillful writer and musician but one with a soul looking to tell a story. His passion, talent, and skills combined with this dazzling emotional rawness make him and his creations relatable and real, something our generation, and the one after ours, surely crave for.

We had the pleasure of meeting with Danny after his latest trip to LA to talk about music, his role as a judge at The Voice Kids and how this generation of young talents should be supported and taught. We meet with him at the Long & Waterson showroom space in Shoreditch, a beautiful and sophisticated yet relaxed new apartment development in the heart of East London. The set could not be more appropriate for this afternoon of candid and heart-warming chat with Danny.

As soon as we met outside Long & Waterson, Danny was chilled and friendly, shaking my hand and introducing himself – not that he needed any introduction as I have been a fan of his work since I was a teenager – I ask how he is doing and his answer is direct followed by a cheeky laugh, ‘I’m really well, just jet-lagged and hungry. But I am always hungry.’ We head inside the showroom and get him a healthy vegetable quiche from a nearby cafe. Once Danny had finished his ‘lunch’ we head to the grooming room where he straight-way starts a conversation with the team. Friendly, personal, and captivating.

We sit down at the living space and start chatting about his recent trip to Los Angeles, one which Jones describes as “relaxed and fun”. He tells me that he spent the first two weeks simply enjoying the city, eating burgers and drinking beer. He also attended the worldly famous music festival Coachella, seeing some bands and checking out “what the kids out there are listening to.”

Had you been to Coachella before? Never been. And I found it weird to go and have a beer and watch a band. (Laughs) Because you were in a band, is it different being on the other side? It is actually really nice because you usually hear so many bands from behind the stage and it’s just big loud beats, so to go upfront is like ‘oh, this is how we sound’, it’s kinda nice. But I just went there to see what the kids were listening to. It was interesting. When was the last time you were in LA? Two years ago. Hopefully, we’ll be back more. There are some really good vibes there.

I ask Danny if he found the scene in L.A to be much different from the one we see in the U.K, to which he replied; “I feel like maybe people get more excited over there. Maybe your crazy thoughts and dreams are a bit more out there.” Jones feels that in the U.K, artists tend to play with rawness and emotions more than in the U.S, they wish to tell a story and often don’t need to create a super complicated melody or over the top production as they rely on the emotional element in their songs.

“I find British musicians quite passionate and they create music to be personal. I love being moved by music. My idols are all kind of storytellers. Specially Springsteen. I listen to his music and I see him as an actor and I think ‘How does he find inspiration to write all these songs?’. I know that he watches a lot of documentaries and movies or he gets obsessed with something and I think he puts himself in those situations he is watching. He has character and I think, I need to do that. In the band, we sort of had some of those extensions from reality, from experiences we had and we used to chip in when writing a song, because we were in four, so we would bring our own personal experiences to the table.”

How do you usually compose? Where does your inspiration come from? It depends, sometimes you can go in knowing what you want to write about. It’s almost easier to write on your own than with others because it is your experience and you want to be able to express that as honestly as possible. But when Tom and I write, we try to find a concept first and then that could lead to an experience. We talk about things and the music comes. And when you write, do you need a specific set of skills or is emotion enough? I used to write songs that were seven minutes long, and I didn’t understand what the radio edits were. I didn’t know that it was three minutes. So it’s a mixture if you can get the balance right and the timing then that’s good. Music is like poetry, you get the balance and lyrics right, then make it three minutes, short and interesting (laughs) and that’s it.

Danny has become known for his eclectic and versatile style, an approach to music that has allowed him to write and produce all sorts of genres. He is aware of the big and, not so big, hits out there, as he is constantly listing to music in order to stay on top of the fast-changing trends. Nonetheless, he keeps his personal taste untouched as he believes this is what makes him unique.

I ask him; “Are you constantly writing?” Yes! – he replies with confidence and a smile; and continues – I always have something I want to say through my lyrics and I try to write every day. As a producer, I also need to know what’s going on out there. And what sounds good. I love anything from dance to Blues. Which is interesting because you find ways to blend these different styles and create something new. That’s what is crazy about it because somewhere in the middle is pop which is what I write. As a band you know, there are a lot of opinions to take, and we’re creating pop music but I am just a fourth of the group. When we were a band we would bring ideas and emotions and put them together to create something that had parts from each of us.

Is it easy writing with other people? It is because we kind of have our ways of writing and we know each other. When you know somebody so well we have ways to get things right without saying ‘no, this isn’t right’. (Laughs) For me, personally, I want to write more raw emotional songs and still be pop. Why shouldn’t it be? I wrote songs that were all emotion and they’re still being played on the radio. And emotional music has more to connect with the audience, right? Yes. And they go well live as well. They sound amazing. You need to have lived a bit to be able to write emotional songs, and I feel like I’ve lived a bit. And you need that to be able to transfer from real life into the music. It’s all knowledge, it’s all part of the journey.

I love old school music because of that. The lyrics are so relatable and you listen to them and see yourself in that situation or someone you know who’s going through something the artist is singing about. I’ve been listening to Johnny Cash recently… Oh, my god…the Hurts one? Yes. That’s my song. Mate, I’m addicted to that song at the moment. And you know I mean this with all due respect, but I think, this is an old school guy who’s still pulling my string and reaching my heart to this date. It’s incredible. Yes. And he is just a guy with a guitar. Yeah. How’s that not boring? (He smiles with excitement).

I ask Danny if he thinks that music has changed since he started in the industry, whether the way people make and receive music has been transformed in any way. He candidly replies; “I think so. Yes. Starting off with everyone can produce music with a laptop today. Dance music is hard to produce but it became more accessible. Producing a band is harder because you have to go to the studio and get the drums and guitars out. Is pop music overproduced nowadays? I think it can be. And then it gets a bit predictable or too unoriginal. I think people have been craving for more real music, raw and emotional. I love Ed Sheeran because his style is well produced but still simple and raw and emotional. It’s going back to that rawness.” Sometimes there is so much done to the song that it changes the real meaning of it. Yes. I agree. It is great that we have so much technology nowadays because it makes producing and creating music more accessible and inclusive, but there are ways to create good music. It all comes back to the music itself, you can make as much music as you want but having that musical seed is the key.

I mentioned his open letter to the HuffPost, in which Danny has raised his concern regarding the lack of real investment in today’s talents. Young teens who are taking good advantage of the technological advances to produce their own music. I wanted to know more about the days before he wrote his letter, and why he was compelled to write it. “It was through The Voice Kids. It was triggered then. These kids came out and had only sung in their bedrooms, and they came to the show and smashed it. And these are kids who are so talented and knowledgeable. They search online and on YouTube how to do things, and back when I was younger we had to read to get the information or ask people, and I wasn’t a good reader, so it was harder for us back then because the information wasn’t so accessible.”

There are so many new tools that when combined with these young raw talents can create awesome music. Yes. We need to be more aware of their talents. And not just in music. I want to be able to influence people so they can pursue careers not only as a musician but something in the creative industry. And it isn’t like ‘quit school and go do music’, is it? (Laughs) No. Because your school subjects are important. I didn’t realize I would need to understand physics in music until I started recording in the studio. I just find that I wanted to do it so badly, and there was no other option for me. I was lucky because my mum was able to get me private lessons. I want kids to understand that music and creatives are amazing but you should still apply yourself to other subjects because you will use them.

I wonder if the reason why some parents may be a bit skeptical about letting their kids pursue music is that of the stereotype of ‘Sex, Drugs and Rock n’ Roll’. Danny looks at me with an honest smile on his face. He moves on the couch and sits leaning towards me as he gets ready to give me another great lesson in what the music industry is. “Oh. Okay, check this out. I have a friend right, who is a surgeon and he is more rock n’ roll than I am. And he is a surgeon. I think that this old stereotype doesn’t apply just to music. You have doctors and lawyers who are more rock n’ roll than rock bands.” (laughs).

So, The Voice Kids. How is it? It’s been amazing, man. It’s been so good. I’ve been overwhelmed with so many talents and the kids. How well they take a yes and a no. How hard is it to say the ‘no’? We don’t say no, we say ‘not yet’. I don’t wanna be the first guy telling this kid ‘no’ (laughs). But we try to make them see that they have achieved something already, just by the fact that they are there on stage and getting advice from these big names in music. And it goes back to your letter when you mention that kids should be taught how to deal with disappointment. Yeah. You know, with McFly we went to seven record labels before the eighth signed us. The Beatles got turned down initially, and they are genius. I believe that we shouldn’t stop doing what we love because we don’t get the results we hope straight away. It takes time, and when your time comes, no one takes it from you.

Dealing with disappointment is not an easy thing to do, and let’s face it, we all have to go through it and learn how to survive the frustration of not getting things done the way or at the time we hoped for. Danny shares his thoughts on the matter in a very open and honest way; “Dealing with disappointment isn’t easy at all and the idea of change as well is scary. Having to look at yourself and what you are doing and think that if it doesn’t work you will have to change and do something else. It’s hard. In your own story as a creative, did you have experiences like that when it wasn’t working but you kept doing it? To this date. I write something and I think is amazing and then I send it to my manager and I am excited and sometimes his response isn’t as great as I expected. But you have to move on and keep doing it, and learn how to deal with yourself is also important.

I go a bit further and ask him; “how do you deal with it?” To which he replies bluntly followed by a contagious laugh; “I don’t really deal with it.” He continues by explaining himself; “I think the best way for me to deal with it is to go and have a beer at the pub then start again. Just do it day by day. There is this guy called Dave Asprey who wrote The Bulletproof Diet and he says “People are not expecting your best every day, they are expecting you to be good”. It’s like when I do a section with someone and after I think ‘this wasn’t a good section, it should have been better’ and I remember what he says. They are not expecting me to be a number one artist every day. I’m going to all these sessions Monday to Friday and I can’t always want to be great every day. I think it is about learning about yourself and enjoying what you are doing. And it puts so much pressure on if you think like that. You have to be the number one every day. That pressure can block one from being creative. Yes. Over-thinking is a robber of joy. What I have learned now is, if you think it’s good and you feel that what you are doing is right, then go for it.

Before our interview time reaches its end, I ask Danny what other things he has been up to at the moment. He smiles and answers without giving too much away; “I’ve been doing some cool shoots. Working on The Voice Kids as well, which is amazing, and hopefully, we will have some new music soon. It’s just things that I enjoy and keep me busy.”

At the end of the interview, there is a very positive and hopeful feeling in the air, which I can only attribute to Danny’s friendly, captivating and honest personality. I feel personally motivated by his stories, advice and his tangible hope that music and creativity will become a more relevant subject in people’s lives; that this generation will use all the resources available to create great, heartfelt honest music.



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